FIRST INTERSTATE BANK

Every Interaction Counts

As part of a dynamic team, I spearheaded the creation of the integrated campaign "Every Interaction Counts" for First Interstate Bank. Our goal was to emphasize the importance of every interaction customers have with the bank, from digital experiences to in-person visits.

Working closely with a talented group, we utilized a variety of animation formats, ranging from HTML5 banner ads to broadcast TV spots, to bring our campaign to life. Our collaboration with illustrator John S. Dykes resulted in hundreds of captivating spot illustrations that were used across print, out-of-home, and digital ads, enhancing the visual appeal and storytelling of the campaign.

For the TV spots, we partnered with the esteemed animation studio, Gantry Productions, to translate our vision into compelling narratives that resonated with the audience. Through their expertise in animation, we were able to create engaging and memorable commercials that conveyed the message of the campaign effectively.

This project was a testament to the power of collaboration and creativity in delivering meaningful messages to audiences. It was a privilege to lead such a talented team and contribute to the success of First Interstate Bank's marketing initiatives.

SERVICES

Creative Direction
Art Direction
Copywriting
Animation
HTML5 Programming
Print Production
OOH Production

RECOGNITION

American Illustration 36

Communication Arts Illustration Annual

3x3, The Magazine of Contemporary Illustration

The Society of Illustrators