A local architecture company with a passion for furniture building, sought to carve a niche in the competitive furniture design market. Recognizing their unique craftsmanship and individuality, MFGR hired me to create a brand platform and marketing campaign that would elevate their presence and showcase their one-of-a-kind pieces.
Our approach focused on highlighting MFGR's strengths: their bespoke furniture designs and dedication to quality craftsmanship. We crafted a brand platform that emphasized their commitment to creating custom, handcrafted pieces that stood out from mass-produced furniture.
To differentiate MFGR from competitors and appeal to discerning customers, we developed a marketing campaign centered around showcasing their diverse catalog of unique furniture. Each piece was treated as a work of art, with its own story and character, creating a sense of exclusivity and desirability.
Through strategic branding and targeted marketing efforts, we positioned MFGR as a premium furniture design company that offered more than just products; they offered a lifestyle and aesthetic experience.
Branding
Creative Direction
Art Direction
Marketing Strategy
Ecomm
Web Design
Copywriting
Studio Photography
Print Production
Video
Digital Production
Social Media Strategy
Tradeshow Booth Design