As the creative lead for "The Dog's Best Friend Game," I collaborated with a diverse team of game designers, illustrators, writers, trainers, and toy experts to bring this innovative and award-winning product to life.
In this project, I oversaw the entire creative process, ensuring that every aspect of the game reflected our vision of fostering strong bonds between dogs and their owners while providing an engaging and entertaining experience. Working closely with game designers, I helped conceptualize gameplay mechanics that were both fun and beneficial for canine companions.
I worked with illustrator Olivia Faye to bring the game to life with vibrant and charming artwork that captured the playful spirit of dogs and their interactions with their humans. As a writer, I crafted engaging content that entertained and educated players on positive reinforcement training techniques and the importance of bonding activities.
Collaborating with trainers and toy experts was essential in designing game components that were both safe and stimulating for dogs of all breeds and sizes. We ensured that every aspect of the game, from the materials used to the interactive elements, catered to the well-being and enjoyment of our furry friends.
Branding
Marketing Strategy
Creative Direction
Product Design
Copywriting
Design Thinking
Dog Training
Video
Ecomm
2023 Superzoo Best in Show Award
2023 Industry Recognition Award Winner Pet Business Magazine
