VASQUE

Using Fun and Converged Media to Make the Most of an Event Sponsorship. With their booth just steps from the GoPro giveaway booth, they were looking for something that would break through the noise and catch the attention of the 60,000 - 80,000 (reports vary) amateur and professional athletes, families, and outdoor enthusiasts in attendance.

Working with a team of creatives we crafted a Buzzfeed-style iPad quiz that determined attendees’ spirit animals, and then offered a trucker hat to match in the style of the artwork from Vasque’s Find Out What’s Within campaign. Once they had their hat in hand, we took their photo, posted it to a Facebook album and tagged them on Instagram.

By the second day of the festival, it was impossible to look in any direction without seeing Spirit Animal hats.

Event-goers were ravenous for the hats, waiting in line 30 minutes or more for much of the event for the chance to take the quiz, even occasionally ignoring the madhouse GoPro giveaways going on right next door.