“I'm in love with Montana. For other states I have admiration, respect, recognition, even some affection. But with Montana, it is love. And it's difficult to analyze love when you're in it.”

—John Steinbeck

For nearly ten years I was the Creative Director and Art Director on the Montana Office of Tourism account. I won’t try to find the words to explain the experience I was gifted, the opportunities presented, and the friendships made. Steinbeck said it best, “with Montana, it is love.”

Mercury’s effie award Submission Video

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National Geographic, The New Yorker, Outside Magazine, just to name a few. I have a stacks of magazines filled with ads that look more like advertorials than an ads.

Out of home placements were always a challenge that came with stunning results. Bus wraps, train wraps, double deckers, billboards, buildings. We consistently took over Chicago, Minneapolis, and Seattle with our stunning images and clever tag lines. Less was always more for these kinds of things. Let the image speak for themselves.

Chicago Train Station Takeover at the Clark and Lake Street L Station:

A #MontanaMoment worth sharing. With hundreds of ad placements, including wall wraps, floor graphics, video screens, turnstiles, platforms, train-wraps (inside and out). The creative strategy that I came up with was to turn the very busy station into a gallery.

A photo contest reaching out to our social media followers to submit a #MontanaMoment for a chance to win a trip. In the places like giant floor graphics where we couldn’t put someones photo we placed giant topo maps. Where there was video placement we curated video clips. The results went viral and the images can only speak for themselves.